Arkema – Trade Show Initiative

Client:
Arkema is a world-scale producer of industrial chemicals, including: acrylics, polymethylmethacrylate (PMMA), thiochemicals, fluorochemicals, hydrogen peroxide and performance products such as technical polymers, specialty chemical organic peroxides, additives and urea formaldehyde resins.

Client Objective:
Three independent business units were exhibiting at an industry trade show. Objective was to give each business unit its own entity while maintaining a corporate look that tied all three groups together.

RT&B Response:
Developed trade show graphics that highlighted the key elements and technical information that each business wanted to present, while simultaneously using subtle graphic elements and complementary color schemes which tied all the panels together.