DIRAK – New Product Line Launch

Client:
DIRAK, a global designer, manufacturer and distributor of innovative, high-quality latching, locking, gasket, handle and hinge systems for industrial sheet metal applications.

Client Objective:
Global introduction of an innovative fastening technology.

RT&B Response:
Developed an introduction strategy which included branding, distribution sales channel approach, and identifying the highest potential market segments. From this strategy, an integrated multi-national market introduction campaign was developed for both the technology and products incorporating the technology.

ELEMENTS INCLUDED MULTI-LINGUAL:

Advertisements
Training Materials
Catalogs
Tradeshow Graphics
Press Releases and Editorials
Sales Support Material
Target Mailings
Animations and Illustrations
Newsletters
Website Promotion