DuPont – Business Identity Development

Client:
DuPont Intellectual Assets Business Unit is a business division of DuPont responsible for licensing DuPont technology to other companies.

Client Objective:
To develop a business identity while simultaneously meeting the DuPont corporate standards. Present a consistent, professional image in the marketplace while promoting the sale of DuPont’s intellectual assets.

RT&B Response:
Developed an overall approach to standardize their presence and message in the marketplace. This was implemented with a logo design, capability brochure and a series of technical sales brochures developed for technologies available for licensing.