Hoeganaes Corporation – Worldwide Brand Identity

Client:
Hoeganaes Corporation is a leading producer of iron and steel powders for manufacturing structural parts by the powder metallurgy process. Parts are used primarily in the automotive industry.

Client Objective:
Establish strong brand identity worldwide as the company transitions from North American to global manufacturer and marketer.

RT&B Response:
An on-going, multi-media program, themed “Powder metallurgy solutions for every part of the world,” including: advertising in pan-continental and regional industry publications; corporate and product publicity; corporate and product literature; newsletters; and trade show exhibits. All program elements are customized for each area and translated into multiple languages.